Territory Business Manager
Core
Develop and execute omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands, analyzing campaign insights to drive improvement strategies.
Role type
Territory Business Manager (Digital Strategy & Operations)
Builds
Digital promotional campaigns and activation plans for healthcare professionals and brands
Domain
Pharmaceutical industry + Digital Marketing
Deliverable
product features
Required skills
Digital strategy, Campaign analysis, Team management, Cross-functional collaboration, KPI management, Service provider management
Preferred skills
Digital P&L ownership, Digital media strategy, Marketing analytics, Digital content creation, Inbound/Outbound marketing
Technologies
Digital channels, Digital tools
Responsibilities
Develop omnichannel activation plans, Analyze campaign results, Research HCP content consumption, Transform requirements into actionable plans, Educate teams on digital strategy, Collaborate with cross-functional teams, Evaluate talent and manage performance