Sr. Digital Marketing Specialist
Core
Execute digital marketing strategy by creating social media assets, paid channel campaigns, and web content while managing SEO and performance analytics.
Role type
Senior Digital Marketing Specialist (Creative & Performance)
Builds
Social media campaigns, paid media initiatives, SEO-optimized content, and performance reports
Domain
Renewable Energy (Solar)
Deliverable
product features
Required skills
Adobe Creative Suite, SEO, Google Analytics, copywriting, campaign management, data analysis, cross-functional collaboration
Preferred skills
After Effects, Premiere Pro, LinkedIn Ads, Meta Ads, Sprout Social, B2B technical industry experience
Technologies
Adobe Illustrator, InDesign, Photoshop, After Effects, Premiere Pro, Google Analytics, LinkedIn, Meta, Google Ads, Sprout Social
Responsibilities
Develop and design digital-first content for social media, paid campaigns, and web; conduct keyword research and support SEO initiatives; monitor performance and analyze data to optimize campaigns; draft creative briefs and copy for various channels; manage timelines and deliverables for digital initiatives.
Seniority
Senior, hands-on IC
