Chargé de Trade Marketing & Retail Media F/H/X
Core
You drive Trade Marketing and Retail Media activations for a portfolio of brands, managing visibility across online and offline channels to support business goals.
Role type
Trade Marketing & Retail Media Manager
Builds
Online and offline brand activations, campaigns, and retail media displays
Domain
Retail / FMCG
Deliverable
product features
Required skills
Trade marketing strategy, Retail media management, Multi-channel campaign orchestration, Budget management, Creative brief management, KPI analysis, Performance reporting, Process optimization
Preferred skills
Trend spotting in Retail Media, Project management, Stakeholder coordination
Technologies
Web, CRM, Onsite, DOOH
Responsibilities
Build annual activation plans, Pilot budgets, Orchestrate campaigns across web/CRM/store/DOOH, Brief creative teams, Deploy Retail Media campaigns, Monitor KPIs and proofs of delivery, Analyze performance and provide recommendations, Identify new market opportunities, Improve internal processes
Seniority
Mid-level, hands-on manager