Regional Marketing Sr. Lead, Canada
Core
Lead the growth of Wise in Canada, accountable for new customer acquisition and contribution margin.
Role type
Senior Marketing Lead (Regional)
Builds
Canadian go-to-market strategy, messaging, positioning, and channel mix for a cross-border payments product.
Domain
FinTech / Cross-border payments
Deliverable
product features
Required skills
Go-to-market strategy definition, new customer acquisition, contribution margin management, cross-functional collaboration, product roadmap influence, data-driven decision making, unit economics analysis, A/B testing and incrementality experiments, budget ownership, geo-test execution, channel strategy oversight.
Preferred skills
Experience marketing in Canada or markets with strong immigrant segments, FinTech or regulated industry experience, French-language business proficiency.
Responsibilities
Define go-to-market strategy including messaging, positioning, channel mix, and budget allocation; Own new customer acquisition and contribution margin growth; Collaborate with channel leads in London on campaign execution and optimization; Partner with Regional Growth and Product teams on new features and promotions; Represent Canadian customer interests and feed insights to the Regional Product team; Review and challenge channel leads' plans and performance.
Seniority
Senior, hands-on IC with regional leadership