Senior Manager, Integrated Marketing
Core
Own marketing strategy for a portfolio of approved growth opportunities, translating business priorities into audience strategies, campaign briefs, messaging, and investment recommendations.
Role type
Senior Manager, Integrated Marketing (Strategic IC)
Builds
Integrated marketing programs and campaigns for B2B growth opportunities
Domain
B2B Marketing / Consumer Intelligence
Required skills
Integrated marketing strategy, cross-functional leadership, budget management, CRM analysis, AI tool application, stakeholder influence
Preferred skills
Email marketing, marketing automation, CRM platforms, matrixed organization experience
Technologies
Marketo, Microsoft Dynamics, Pardot, Salesforce, AI tools
Responsibilities
Develop integrated marketing strategies defining target audiences and engagement approaches; Partner with Sales, Product, and business leaders to assess opportunities and recommend investments; Create campaign briefs and narratives using customer insight and market intelligence; Guide cross-functional planning and delivery aligning shared teams; Develop budget recommendations and track program spending; Evaluate performance with campaign partners and recommend improvements.
Seniority
Senior Manager, strategic individual contributor
