Senior Integrated Campaigns Manager
Core
Define global integrated campaign strategy, positioning, and narratives to drive awareness, engagement, and revenue for Harvey's enterprise AI platform targeting legal and professional services leaders.
Role type
Senior Integrated Campaigns Manager (B2B Marketing)
Builds
Global integrated marketing campaigns, market-facing programs, and an AI-native campaign engine.
Domain
B2B SaaS / Legal Tech / Enterprise AI
Required skills
Integrated campaign strategy, B2B positioning and messaging, cross-functional influence, commercial instincts, AI fluency, analytics and optimization
Preferred skills
Enterprise software marketing experience, high-growth SaaS background, hands-on AI application in marketing workflows
Technologies
AI tools for audience research, modeling, creative development, experimentation, personalization, localization, and performance analysis
Responsibilities
Set global integrated campaign strategy and define audience segments; Develop differentiated positioning based on primary research and competitive intelligence; Partner with Product and Sales to align marketing with business growth initiatives; Orchestrate multi-channel campaigns including digital, social, events, and field marketing; Track and report campaign performance metrics to business outcomes; Build repeatable AI-driven approaches for campaign execution and analysis
Seniority
Senior, hands-on IC
