Senior Marketing Executive - TPI & Broker Marketing
Core
Create targeted marketing activity to strengthen relationships with third-party intermediaries (TPIs) and energy brokers, supporting commercial growth and helping them understand EDF's energy solutions.
Role type
Senior B2B channel marketing executive
Builds
Targeted marketing campaigns, communications, and engagement programmes for TPIs and brokers
Domain
Energy (B2B supply and services)
Deliverable
product features
Required skills
Indirect marketing, channel marketing, partner marketing, audience segmentation, integrated B2B campaign planning, CRM usage, commercial insight translation, stakeholder relationship building
Preferred skills
Experience with Mid-Market and Large Business segments, data-driven performance testing
Technologies
CRM systems
Responsibilities
Deliver TPI and broker marketing plans aligned to supply strategy; work with Sales to understand segmentation and translate insight into activity; develop campaigns to strengthen broker relationships; use CRM and data to track engagement and improve effectiveness; support TPIs with communications and events to explain EDF's portfolio; measure outcomes and share learning to improve activity.