Performance Marketing Manager
Core
Develop paid-growth strategy and manage media budgets across Google, Meta, and YouTube to drive mobile app acquisition.
Role type
Senior IC performance marketing manager (paid acquisition)
Builds
Paid media campaigns and creative assets for mobile app acquisition
Domain
Digital advertising / Mobile app acquisition
Required skills
Paid media strategy, budget ownership, creative testing, measurement and attribution, experimentation, growth reporting, agency management, campaign optimization, audience segmentation, conversion funnel management
Preferred skills
Marketing automation platforms (Marketo, Zoho Automation, Eloqua), GA4, Firebase
Technologies
Google Ads, Meta Ads, YouTube Ads, GA4, Firebase, Marketo, Zoho Automation, Eloqua
Responsibilities
Develop paid-growth strategy across relevant channels; Build monthly/quarterly spend plans and allocate budgets; Create ad concepts, copy, videos, and campaign assets; Create a clear measurement framework for channel and campaign performance; Test channels, audiences, bids, creatives, offers, and landing experiences; Build weekly and monthly performance reporting; Ensure paid communication aligns with brand, legal, privacy, and financial-services requirements
Seniority
Mid-Senior, hands-on IC