Senior Brand Manager
Core
Lead end-to-end brand strategy and execution for a retail/destination brand, managing tentpole campaigns, regional awareness, and partnerships to drive guest traffic and engagement.
Role type
Senior Brand Manager
Builds
Brand campaigns, regional awareness programs, destination marketing initiatives, and cross-channel guest experiences.
Domain
Retail, Hospitality, Destination Marketing
Required skills
Brand strategy, campaign leadership, creative briefing, regional market planning, public relations coordination, partnership management, budget stewardship, team leadership, data analysis, project management
Preferred skills
Destination/tourism marketing, experiential marketing, retail marketing, people leadership, local market knowledge
Technologies
None explicitly stated
Responsibilities
Lead 4-6 tentpole campaigns annually from brief to read-out; Shape annual brand strategy and marketing calendar; Manage regional awareness and media planning for Huntsville/Scottsboro; Coordinate PR and earned media; Lead brand partnerships and activations; Manage and develop direct reports; Execute on-site campaign logistics in Scottsboro; Define and track campaign success metrics; Manage campaign budgets
Seniority
Senior, hands-on IC with team leadership