Brand Marketing, Specialist (Assistant Manager)
Core
Drive and implement brand marketing and strategic alliances initiatives to support business priorities and deliver customer outcomes for AIA across Asia.
Role type
Brand Marketing Specialist (Assistant Manager)
Builds
Brand and sponsorship campaigns, publicity strategies, advertising campaigns, and engagement initiatives.
Domain
Insurance / Brand Marketing
Deliverable
product features
Required skills
Brand campaign management, Publicity strategy, Stakeholder coordination, Project timeline management, Budget management, Post-campaign reporting, Creative thinking, Brand governance, Cross-functional collaboration, Digital/social media management
Preferred skills
Experience with celebrity engagements, Proficiency in Excel and PowerPoint
Technologies
Excel, PowerPoint
Responsibilities
Support creation and execution of brand and sponsorship campaigns including content development and on-ground activations; Plan and manage publicity strategies and advertising campaigns; Collaborate with internal stakeholders, production houses, PR, and marketing agencies to deliver engagement initiatives; Support planning and execution of celebrity engagements and partnerships; Uphold brand guidelines and governance; Track campaign performance and manage brand marketing budgets.
Seniority
Mid-level, hands-on IC