Customer Growth & Insights Manager/in (m/w/d)
Core
Connecting internal customer data, feedback, market info, and sales/store insights to identify growth opportunities and risks across the customer lifecycle.
Role type
Customer Growth & Insights Manager
Builds
Actionable recommendations, business cases, hypotheses, baselines, goals, and measurement plans for marketing, CRM, and commercial initiatives.
Domain
Retail / Customer Strategy & Analytics
Deliverable
dashboards & analysis
Required skills
Customer lifecycle management, segmentation, campaign effectiveness analysis, business case development, cross-functional collaboration, data requirement translation, dashboard creation
Preferred skills
Growth strategy, hypothesis testing, pilot project management, decision-making facilitation
Technologies
CRM, BI tools, Dashboards
Responsibilities
Synthesize customer data and market signals to map growth potential; Prioritize growth opportunities and use cases across the customer lifecycle; Translate complex business questions into data requirements and decision logic; Evaluate impact of marketing and commercial measures to recommend optimization; Lead growth reviews and prepare management decision materials.
Seniority
Mid-Senior, strategic IC