Customer Analytics and Value Management, Principal (Senior Manager - Welcome Actuarial and Finance candidates)
Core
Lead customer data integration, segmentation modeling, and market research to drive marketing insights and strategic recommendations for AIA's customer experience.
Role type
Principal Customer Analytics and Value Management Manager
Builds
Customer segmentation models, marketing insights, strategic reports, and dashboards
Domain
Insurance / Customer Intelligence / Data Analytics
Deliverable
dashboards & analysis
Required skills
Data integration, customer segmentation modeling, strategic analysis, market research, SQL, R, Python, Tableau, Power BI, project management
Preferred skills
Master's degree, actuarial background, finance background
Technologies
SQL, R, Python, Tableau, Power BI
Responsibilities
Combine internal customer data with external research to create comprehensive customer views; Develop and refine customer segmentation models; Provide actionable strategic recommendations to senior management; Conduct and oversee external market research projects; Create and present detailed reports and dashboards to stakeholders.
Seniority
Principal, strategic leadership & cross-functional collaboration