Senior Manager, Marketing Lead Management
Core
Manage qualified marketing lead program and serve as primary point of contact for Sales leadership.
Role type
Senior Manager, Marketing Lead Management
Builds
Marketing lead qualification process, tracking/reporting of qualified leads and design-ins, automated lead routing workflows.
Domain
Semiconductor / Automotive / Industrial / IoT
Deliverable
production ML models
Required skills
Lead management strategy, global team leadership, CRM/Marketing Automation tools, lead routing and scoring, data analytics, project management, cross-functional partnership with Sales.
Preferred skills
Semiconductor industry experience, digital/automation transformation of lead management programs.
Responsibilities
Direct lead management operations and strategy, manage global team of Lead experts, maintain cross-functional partnership with Sales, partner with platform architects to optimize lead automation workflows, drive program roadmap including AI enhancements, develop programs to incentivize Sales follow-up, track and analyze lead quality and conversion metrics, schedule regular updates for Sales leadership.
Seniority
Senior Manager, global team leadership