Marketing Director - Government & Public Sector
Core
Lead integrated marketing and public affairs strategy for Government & Public Sector, shaping market narratives and influencing senior decision-makers in Defence, Security, Public Services, and Healthcare.
Role type
Senior leadership marketing director (B2B, public sector)
Builds
Integrated marketing programmes, thought leadership, and public affairs initiatives for UK and European markets
Domain
Professional services, consulting, Defence & Security, Public Services, Healthcare
Deliverable
product features
Required skills
B2B marketing strategy, public affairs, stakeholder engagement, team leadership, budget management, market positioning, campaign management, political judgement
Preferred skills
Defence industry experience, UK government landscape knowledge, post-acquisition environment experience
Technologies
CRM, automation, digital marketing tools
Responsibilities
Set integrated marketing and public affairs strategy, lead flagship campaigns and thought leadership, advise senior leaders on market positioning, manage multidisciplinary teams, drive marketing performance metrics
Seniority
Senior, hands-on IC with leadership responsibilities
