Integrated Marketing Lead, Brand & Policy
Core
Lead policy- and reputation-focused integrated marketing campaigns to strengthen the OpenAI brand nationally and within local communities, translating complex AI topics into compelling stories for policymakers, civic leaders, and the public.
Role type
Senior Integrated Marketing Lead (Brand & Policy)
Builds
National and locally tailored paid-media campaigns, corporate communications initiatives, and public affairs efforts.
Domain
Artificial Intelligence, Public Policy, Corporate Reputation, Civic Engagement
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated marketing strategy, policy and public affairs expertise, brand building for complex technical subjects, national and local campaign leadership, paid-media management, cross-functional collaboration, campaign lifecycle management, audience and market insight, measurement and impact analysis
Preferred skills
Technology policy campaign experience, government affairs partnership, agency management, storytelling for societal issues, AI familiarity, test-and-learn mindset
Technologies
television, digital video, social, print, audio, out-of-home, local media
Responsibilities
Develop integrated marketing strategies addressing policy and societal issues; lead national and local campaigns reaching policymakers and community leaders; translate nuanced AI topics into clear narratives; manage full campaign lifecycle from strategy to post-campaign analysis; partner with internal teams and external agencies to ensure accuracy and creative excellence; drive cross-functional alignment; develop audience insights; establish measurement plans and optimize based on results
Seniority
Senior, hands-on IC with strategic vision and executive-level influence