Head of Market Enablement
Core
Driving market growth by aligning sales, marketing, client engagement, and business development activities to generate demand and convert opportunities into revenue.
Role type
Senior leadership market enablement head
Builds
Integrated sales and marketing strategies, market enablement frameworks, and go-to-market plans
Domain
Professional services / Accounting / B2B
Deliverable
product features
Required skills
Strategic leadership, commercial acumen, cross-functional collaboration, team leadership, market intelligence analysis, stakeholder management, data-driven decision making
Preferred skills
CRM and marketing automation platform knowledge, experience in professional services or consulting
Technologies
CRM, marketing automation platforms, sales enablement platforms
Responsibilities
Develop and implement market enablement strategy, ensure sales teams have tools and content for client engagement, lead targeted marketing initiatives, establish market intelligence capabilities, build relationships with senior leaders, define and track KPIs for enablement effectiveness, lead and develop a high-performing team
Seniority
Senior, strategic leadership