Performance Marketing Manager
Core
Develop paid-growth strategy across Google, Meta, and YouTube channels, manage media budgets, and create performance-driven creative assets for mobile app acquisition.
Role type
Senior Performance Marketing Manager (Paid Acquisition)
Builds
Mobile app acquisition campaigns and structured creative testing programs
Domain
Financial services / Digital advertising
Required skills
Paid media strategy, budget allocation and pacing, creative concept development, campaign optimization, attribution modeling, agency management, marketing automation, GA4, Firebase
Preferred skills
MBA, experience with Marketo/Zoho/Eloqua, senior leadership reporting
Technologies
Google Ads, Meta Ads, YouTube Ads, GA4, Firebase, Marketo, Zoho Automation, Eloqua
Responsibilities
Develop paid-growth strategy across relevant channels, Build monthly/quarterly spend plans and allocate budgets, Work with teams and agencies to create ad concepts and campaign assets, Create a clear measurement framework for channel and campaign performance, Test channels, audiences, bids, creatives, offers, and campaign formats, Build weekly and monthly performance reporting, Ensure paid communication aligns with brand, legal, privacy and financial-services requirements
Seniority
Senior, hands-on IC