Channel Development Manager
Core
Develop channel strategies and tactics for retail environments to drive growth and expansion for a coffee company's sales channels.
Role type
Senior IC channel development manager (FMCG)
Builds
Channel strategies, distribution plans, and Perfect Store concepts for retail partners
Domain
FMCG / Coffee / Retail Trade Marketing
Required skills
Channel strategy development, retail environment analysis, sales data analysis, distribution planning, promotion planning, demand forecasting, stakeholder coordination, financial awareness (P&L), project management
Preferred skills
Business planning, customer/channel business plan implementation, supply chain reporting
Technologies
AC Nielsen, Kantar
Responsibilities
Define channel strategy and tactics by retail environment; Monitor channel performance and analyze sales data; Identify and evaluate channel distribution potential; Define and execute Perfect Store concepts; Ensure compliance with promotion pricing and in-store execution guidelines; Coordinate planning and execution of channel activities; Review key SKU distribution and market share; Conduct pre- and post-analysis of promotions; Provide channel demand forecast phasing; Coordinate action plans among stakeholders in S&OP meetings.