Trade Marketing Channel Manager
Core
Develop and coordinate trade marketing strategies, POS implementation, and category management projects to maximize brand potential in the trade channel.
Role type
Senior Trade Marketing Channel Manager
Builds
Trade marketing initiatives, POS tools, category action plans, and sales insights for retail and shopper channels.
Domain
FMCG / Beverage Industry
Deliverable
product features
Required skills
Trade marketing strategy, Category management, Sales analysis, Budget management, POS development, Stakeholder management, Market planning, Data interpretation
Preferred skills
FMCG background, Beverage industry experience, Innovative problem-solving
Technologies
POS tools, Sales analysis frameworks, Category management software
Responsibilities
Develop trade marketing strategies and recommend best trade-led activities; Coordinate alignment between Marketing and Sales departments; Implement and develop global POS toolkits; Analyze sales data and customer performance to identify opportunities; Manage category management projects with top customers to grow turnover.
Seniority
Senior, hands-on IC