Senior CRM Manager - Advocacy
Core
Lead CRM strategy and implementation for Invite and Pricing plans to drive commercial growth through referrals and price leadership advocacy.
Role type
Senior CRM Manager (Individual Contributor)
Builds
Global and regional customer lifecycle communications across email, push notifications, and in-app messages.
Domain
Fintech / Cross-border payments
Deliverable
product features
Required skills
CRM strategy, customer lifecycle management, segmentation, stakeholder engagement, data analysis, A/B testing, email deliverability management, localization, cross-channel campaign execution
Preferred skills
HTML/CSS coding, SQL, Looker, GA, MixPanel, Braze, product-driven environment experience, international organization experience
Technologies
CRM platforms, email tools, analytics tools (Looker, GA, MixPanel), Braze
Responsibilities
Develop and manage Invite CRM strategy including segmentation and incentives; Own Pricing CRM strategy to communicate value; Drive advocacy by connecting price leadership with referrals; Manage internal stakeholder communication across Product, Tech, and Design teams; Analyze campaign performance to optimize engagement and conversion; Maintain customer database health and compliance; Manage email calendar, deliverability, and reporting; Implement localization for international campaigns; Execute A/B testing plans.
Seniority
Senior, hands-on IC