Responsable CRM Global – Marques Premium, Midscale & Economy (PM&E) - F/H/X
Core
Global CRM strategy leader for Premium, Midscale & Economy brands, defining 3-year roadmaps, audience segmentation, and full-funnel customer lifecycle orchestration.
Role type
Senior CRM Strategy & Operations Manager
Builds
Global CRM strategy, audience activation roadmaps, customer lifecycle programs, and service catalogs for regional execution.
Domain
Hospitality / Customer Experience / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, audience segmentation, customer lifecycle management, loyalty integration, full-funnel campaign orchestration, budget management, stakeholder alignment, project management, data analytics, agency/partner management
Preferred skills
Generative AI for CRM, CDP activation, omnichannel performance optimization
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Braze, Hightouch, Google Analytics, Contentsquare
Responsibilities
Define 3-year CRM strategy and roadmap; build audience segmentation strategy; orchestrate customer lifecycle and loyalty integration; create and manage CRM service catalog; pilot CRM & omnichannel performance KPIs; foster best practices and governance; manage CRM technology partners.
Seniority
Senior, hands-on IC
