Global CRM Manager F/M/X – Premium, Midscale & Economy (PM&E) Brands - F/H/X
Core
Own the end-to-end CRM vision for the PM&E portfolio, driving strategy, audience management, and omnichannel performance across Premium, Midscale, and Economy brands.
Role type
Senior strategy-level CRM Manager
Builds
CRM strategy, 3-year roadmap, audience segmentation, customer lifecycle journeys, and CRM services catalogue
Domain
Hospitality + Customer Experience & Digital Marketing
Deliverable
product features
Required skills
CRM strategy, audience segmentation, customer lifecycle management, cross-functional leadership, budget management, KPI definition, stakeholder influence, project management, CRM platform expertise, CDP activation, analytics, digital activation channels
Preferred skills
Generative AI tools for CRM, multi-brand/multi-regional experience
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Braze, Hightouch, Google Analytics, Contentsquare
Responsibilities
Define the 3-year CRM roadmap and priorities; Build audience strategy and drive CDP activation; Integrate loyalty programs and design customer journeys; Manage CRM services catalogue and governance; Monitor CRM KPIs and incremental revenue; Guide regional teams and manage third-party agency partners
Seniority
Senior, hands-on IC with strategic scope
