Marketing Automation Manager
Core
Own and optimize the marketing automation capability to build scalable, customer-led lifecycle marketing journeys using Marketo and Salesforce.
Role type
Marketing Automation Manager
Builds
Automated marketing programmes, nurture streams, triggered communications, and customer journeys.
Domain
B2B Marketing / Marketing Technology
Required skills
Adobe Marketo Engage, Salesforce CRM integration, automated journey design, lead management and scoring, segmentation, data analysis, campaign testing and QA
Preferred skills
Subscription/SaaS experience, B2B attribution platforms, multi-channel lifecycle programmes, GDPR/data governance, AI in marketing
Technologies
Marketo, Salesforce, Dreamdata
Responsibilities
Manage the Marketo environment and build/optimize automated campaigns; Translate lifecycle strategy into automated journeys; Ensure reliable data flow between Marketo and Salesforce; Establish measurement frameworks and optimize performance; Explore AI opportunities for personalization and journey development.
Seniority
Mid-Senior, hands-on IC
