Senior Google Shopping & Product Feed Manager (m/f/d)
Core
Strategic and operational optimization of Google product feeds, Google Merchant Center, and Shopping campaigns to improve visibility, relevance, and commercial performance for a large e-commerce portfolio.
Role type
Senior Google Shopping & Product Feed Manager
Builds
Optimized product feeds, segmented Shopping/Performance Max/Search campaigns, and automated feed management workflows
Domain
E-commerce, Performance Marketing, Google Ads
Required skills
Google Merchant Center, Google Shopping, Product Feed Management, Google Ads (Shopping/Performance Max/Search), Feed Optimization (attributes/taxonomy/diagnostics), Feed Management Platforms (Productsup/Channable/DataFeedWatch), Data Analysis, Campaign Segmentation, Budget Allocation, Automation/Scripting
Preferred skills
SQL, Excel/Google Sheets, Web Analytics, Attribution Models, AI/LLM usage in marketing
Technologies
Google Merchant Center, Google Ads, Productsup, Channable, DataFeedWatch, Excel, Google Sheets, SQL
Responsibilities
Own and optimize Google product feed strategy and data quality; Manage Google Merchant Center health and diagnostics; Plan and optimize Google Shopping, Performance Max, and Search campaigns; Develop campaign and product segmentation approaches; Analyze performance data to drive feed and bidding optimizations; Collaborate with Data, Analytics, Pricing, and Tech teams; Implement testing frameworks for feed attributes and bidding.
Seniority
Senior, hands-on IC
