Senior SEA Manager (m/f/d)
Core
Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end, strategically developing and scaling the paid search advertising channel.
Role type
Senior SEA Manager (Performance Marketing)
Builds
Paid search advertising channel (Google Shopping, Search, Bing)
Domain
E-commerce / Health & Beauty / Performance Marketing
Required skills
Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, feed optimization, A/B and multivariate testing, data analysis, Excel/Google Sheets, GA4, attribution models
Preferred skills
ProductsUp, German language, AI tools/scripts/automation in marketing
Technologies
Google Ads, Bing Ads, Google Merchant Center, ProductsUp, GA4, Excel, Google Sheets
Responsibilities
Plan and implement Google Shopping & Search and Bing campaigns end-to-end; Strategically develop and scale the paid search advertising channel; Take full responsibility for significant advertising budgets; Optimise the search & shopping campaign portfolio end-to-end; Analyse performance data and translate insights into optimisation actions; Own the annual budget plan and KPI framework; Lead A/B and multivariate testing initiatives
Seniority
Senior, hands-on IC
