Senior Marketing Technology Specialist
Core
Lead and continuously improve the execution of owned digital marketing channels (email, push, SMS) within Salesforce Marketing Cloud, ensuring reliable end-to-end campaign activation, data alignment, and process efficiency.
Role type
Senior Marketing Technology Operations Specialist
Builds
Owned digital marketing campaigns (email, push, SMS) and campaign activation environments
Domain
QSR / Retail / Marketing Technology
Required skills
Salesforce Marketing Cloud, campaign operations, cross-functional coordination, data alignment, QA standards, agency partnership management, operational process improvement
Preferred skills
Salesforce Marketing Cloud certifications, multi-platform marketing ecosystems, CDPs, audience pipelines, platform migrations
Technologies
Salesforce Marketing Cloud, CDPs, audience pipelines
Responsibilities
Build and execute complex campaigns in Salesforce Marketing Cloud; Establish and uphold standards for campaign setup, QA, and data readiness; Monitor campaign execution and escalate risks; Partner with data and engineering teams to ensure audience data accuracy; Develop and maintain documentation, QA standards, and activation guidelines; Identify opportunities to improve workflows and reduce friction.
Seniority
Senior, hands-on IC
