CRM Sr Analyst
Core
Design and implement CRM strategies to strengthen customer loyalty and drive business growth through personalized communication and data analysis.
Role type
Senior CRM Analyst
Builds
Automated communication campaigns, customer journeys, and CRM platform optimizations
Domain
Food delivery / Quick-commerce / Customer Experience
Required skills
CRM platform management, marketing automation, audience segmentation, customer journey mapping, data analysis, A/B testing
Preferred skills
Experience with Braze, Salesforce Marketing Cloud, HubSpot
Technologies
Braze, Salesforce Marketing Cloud, HubSpot
Responsibilities
Design and execute automated communication campaigns (email, push, SMS, in-app), manage and optimize CRM platform usage, segment customer database, analyze key metrics (CTR, open rate, conversion, churn, LTV), collaborate with Marketing/Product/Data teams, manage A/B tests
Seniority
Senior, hands-on IC
