Digital Marketing Associate - American Girl CRM
Hybrid
Core
Support execution of CRM programs across email and SMS channels for customer acquisition, retention, and lifetime value.
Role type
CRM Marketing Associate
Builds
Personalized, on-brand communications and automated lifecycle journeys
Domain
Retail / Consumer Products
Deliverable
product features
Required skills
CRM campaign execution, email/SMS marketing, audience segmentation, lifecycle journey management, A/B testing, data analysis, project management
Preferred skills
Klaviyo, CDP familiarity, PowerPoint, Excel
Responsibilities
Plan and execute promotional and loyalty campaigns, maintain CRM calendar, build automated lifecycle journeys, conduct A/B testing, monitor performance metrics, ensure compliance and data hygiene
Seniority
Junior, hands-on IC