Senior Business Analyst, Revenue Growth Platforms
Core
Support the development and execution of products enabling revenue growth across NBCUniversal's advertising business, improving prospecting, lead management, and seller workflows.
Role type
Senior Business Analyst (Revenue Growth Platforms)
Builds
Scalable solutions for Programmatic, Universal Ads, Local, and SMB businesses to improve seller productivity and business outcomes.
Domain
Media & Entertainment / Advertising Technology / Sales Operations
Deliverable
product features
Required skills
Business Analysis, Salesforce/CRM expertise, Lead-to-revenue lifecycle knowledge, Process mapping, User story creation, Stakeholder management, Agile collaboration, Data analysis
Preferred skills
Advertising/Media/AdTech experience, Sales intelligence platforms, CRM modernization, Programmatic/SMB business support
Technologies
Salesforce, CRM platforms, Sales technology ecosystem
Responsibilities
Partner with Sales, Operations, Data, and Product teams to define requirements; Gather, analyze, and document business requirements; Translate needs into user stories and functional specs; Support lead generation and conversion processes; Collaborate on Salesforce implementations; Analyze processes and metrics for optimization; Lead UAT planning and execution; Develop process documentation and training materials.
Seniority
Senior, hands-on IC
