Marketing Manager (B2B)
Core
Lead and execute B2B marketing initiatives focusing on lead funnel activation, demand generation, and revenue growth by developing data-driven strategies and optimizing the customer journey.
Role type
B2B Marketing Manager
Builds
Qualified leads, pipeline contribution, and closed business through integrated demand generation campaigns and Account-Based Marketing (ABM).
Domain
B2B Marketing / Demand Generation
Required skills
B2B marketing strategy, lead funnel management, Account-Based Marketing (ABM), Salesforce (SFDC) proficiency, marketing automation (Marketo, HubSpot, Eloqua, Pardot), data analytics and reporting, multi-channel campaign execution (email, paid search, paid social, content syndication, webinars), content and messaging strategy, sales collaboration.
Preferred skills
None explicitly stated.
Technologies
Salesforce (SFDC), Marketo, HubSpot, Eloqua, Pardot, LinkedIn Ads.
Responsibilities
Design and execute integrated demand generation campaigns; collaborate with sales teams on lead qualification and conversion strategies; develop and implement targeted ABM strategies; leverage CRM and marketing automation platforms to track performance and ROI; plan and execute multi-channel B2B campaigns; develop content and value propositions tailored to buyer personas.
Seniority
Mid-Senior, hands-on IC