Senior Associate Consumer Marketing Manager
Core
Design and execute multi-channel, personalized digital campaigns and customer journeys to drive customer acquisition, purchase frequency, and lifetime value for Domino's Pizza.
Role type
Senior Associate Digital Campaign Marketing Manager
Builds
Personalized digital customer journeys, targeted offers, and eCommerce features
Domain
Quick Service Restaurant (QSR) / Retail eCommerce / Digital Marketing
Deliverable
production ML models
Required skills
CRM digital experience at scale, machine learning model activation (Lifetime Value, Next Best Action), data insights translation, cross-functional project leadership, strategic roadmap management, marketing automation tools
Preferred skills
Digital UX experience in QSR/retail eCommerce, familiarity with online marketing tools
Technologies
CRM systems, marketing automation tools, machine learning models
Responsibilities
Collaborate with Data Sciences and Digital Media to shape strategic roadmaps for digital customer journeys; Develop targeted campaigns to strengthen acquisition and increase purchase frequency; Partner with Decision Science teams to integrate ML models into personalization campaigns; Lead cross-functional project planning for multi-channel journeys; Establish project milestones and track progress; Create presentations for Marketing Leadership on program performance.
Seniority
Senior, hands-on IC
