Senior Account-Based Experience Marketing Manager (UK Remote)
Core
Own and lead the global Account-Based Experience (ABX) strategy to drive engagement, pipeline growth, and retention for Integrity and Assessment product portfolios.
Role type
Senior Account-Based Experience Marketing Manager
Builds
Scalable ABX programs, account engagement frameworks, and cross-functional GTM alignment for global markets.
Domain
B2B SaaS Marketing / Education Technology
Deliverable
product features
Required skills
ABX/ABM strategy, account planning, revenue operations, Salesforce, marketing automation, intent data, executive reporting, stakeholder alignment
Preferred skills
Strategic thinking, builder mindset, customer-centric approach
Technologies
Salesforce, Pardot, intent data providers, account intelligence tools
Responsibilities
Define global ABX strategy and roadmap; evolve account selection and engagement frameworks; partner with RevOps on measurement and attribution; develop ABX plays across acquisition, expansion, and retention; lead cross-functional GTM alignment; utilize account intelligence to prioritize opportunities; establish best practices and playbooks; shape the ABX technology and data roadmap.
Seniority
Senior, hands-on IC