Assistant Manager, Driver Acquisition Strategy
Core
Lead and manage end-to-end driver acquisition operations, including strategy, lead generation, planning, ground execution, and the driver onboarding lifecycle.
Role type
Assistant Manager, Driver Acquisition Strategy
Builds
Driver onboarding lifecycle and acquisition campaigns
Domain
Transportation / Mobility / Superapp
Required skills
Strategy conceptualization, lead generation, multi-funnel acquisition, talent sourcing, process improvement, results analysis, KPI management, stakeholder management, SQL, Microsoft/Google productivity tools
Preferred skills
Experience with 2-wheel rider acquisition, automotive industry knowledge, ability to drive
Responsibilities
Manage direct reports KPI and performance, conduct results analysis and compile acquisition trends, advise department heads on new processes, act as liaison with marketing teams, work with analytics to build monitoring systems, create acquisition dashboards and databases, execute acquisition campaigns, support on-ground acquisition activities
Seniority
Manager, hands-on IC
