Associate Director Brand Marketing & Media (m/f/d)
Core
Own and develop Redcare Pharmacy's brand concept and positioning, building and steering cross-market brand media plans across TV, programmatic, and social channels.
Role type
Senior IC brand marketing director (multi-market)
Builds
Integrated cross-market media plans and brand strategy for an e-pharmacy
Domain
E-commerce / Online retail / Consumer health
Required skills
Brand strategy, multi-market media planning, team leadership, marketing mix modelling, brand tracking, data-driven decision making
Preferred skills
Experience in e-commerce or online retail, knowledge of TV and programmatic advertising
Technologies
TV, programmatic, social media
Responsibilities
Develop brand concept and positioning, build and steer cross-market media plans, lead and develop a team of eight specialists, improve media mix using data insights, establish planning and governance routines
Seniority
Senior, hands-on IC