Sr Manager, Product Marketing - CRM
Core
Own end-to-end Go-to-Market (GTM) activation and sales enablement for Service CRM, ensuring messaging translates to deals and sellers have the tools to win.
Role type
Senior Manager, Product Marketing (GTM & Sales Enablement)
Builds
Launch plans, sales enablement assets (pitch decks, battle cards), competitive intelligence, and cross-functional GTM programs.
Domain
Enterprise SaaS, CRM, Customer Service, Field Service
Deliverable
product features
Required skills
GTM strategy ownership, sales enablement execution, competitive intelligence, cross-functional coordination, content strategy, market positioning
Preferred skills
CRM, customer service, or field service domain knowledge
Technologies
ServiceNow platform
Responsibilities
Partner with Sales and Demand Gen to align messaging with deals; build and execute launch plans; create and maintain sales enablement tools; track competitive moves and synthesize insights; prioritize content and programs across the funnel.
Seniority
Senior Manager, hands-on IC
