Analista de CRM Pleno

São Paulo, brFull-time2026-10-16 → 2026-11-11

Core

Develop communication strategies and automated customer journeys to drive acquisition, activation, and conversion for consumers using Salesforce Marketing Cloud.

Role type

Mid-level CRM Marketing Analyst

Builds

Automated customer journeys, email/push/SMS campaigns, and audience segments within Salesforce Marketing Cloud

Domain

Financial services / Marketing Automation

Required skills

Salesforce Marketing Cloud, Journey Builder, SQL, Data Extensions, Automation Studio, A/B testing, multi-channel communication (email, push, SMS, WhatsApp), data segmentation, campaign optimization

Preferred skills

CDP (Salesforce), Jira, Confluence

Technologies

Salesforce Marketing Cloud, Journey Builder, Automation Studio, Data Extensions, SQL, WhatsApp

Responsibilities

Plan and optimize acquisition and conversion campaigns; Build automated journeys based on consumer behavior and funnel stage; Create audience segments using SQL and filters; Operate CRM automations and routines; Execute A/B tests on messages, offers, and channels; Monitor campaign performance and identify optimization opportunities; Collaborate with Product, Analytics, and Marketing teams; Ensure CRM best practices regarding communication pressure and consumer experience.

Seniority

Mid-level, hands-on IC

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.