Global Marketing Manager
Core
Own the global marketing plan and budget for Veremark's whistleblowing product, driving demand and adoption across APAC, Middle East, and EMEA.
Role type
Senior B2B demand generation and growth marketing manager
Builds
Integrated marketing campaigns, nurture journeys, and sales enablement materials for a whistleblowing SaaS platform
Domain
HR Tech / RegTech / Compliance
Required skills
B2B demand generation, integrated campaign planning, marketing automation (HubSpot), paid search strategy, content marketing, webinar/event management, cross-functional collaboration, data-driven optimization
Preferred skills
APAC/Middle East/EMEA market experience, whistleblowing/RegTech/HR tech domain knowledge, SaaS scale-up background
Technologies
HubSpot, paid search platforms, marketing automation tools, web analytics platforms
Responsibilities
Own global marketing plan and budget; plan and deliver integrated campaigns across email, paid media, organic search, webinars, and events; build and optimize segmented nurture journeys; partner with Product and Sales to refine positioning and messaging; manage paid search priorities and conversion optimization; coordinate content creation and sales enablement materials; align with regional sales teams on lead handover and follow-up; report on pipeline, revenue, and adoption metrics.
Seniority
Senior, hands-on IC
