Hospital Marketing Manager
Core
Develop and lead hospital marketing programs to drive technology adoption for robotic-assisted surgery (RAS) among executives and care teams.
Role type
Senior B2B marketing manager (medical devices/surgery)
Builds
Strategic marketing assets, sales enablement toolkits, executive advocacy programs, and ecosystem partnerships for Intuitive Surgical's RAS solutions.
Domain
Healthcare technology / Robotic-assisted surgery
Deliverable
product features
Required skills
B2B marketing strategy, market research, sales enablement, competitive intelligence, ecosystem partnership development, project management, data-driven decision making
Preferred skills
Surgical/Operating Room experience, medical device or pharma background, MBA from tier-1 institute
Technologies
None explicitly listed
Responsibilities
Develop executive awareness and activation plans for dV surgery adoption; create high-impact sales enablement assets (toolkits, case studies, dashboards); lead competitive intelligence and win-loss analysis; execute ecosystem marketing strategies with healthcare providers and professional societies; manage peer-to-peer advocacy programs and reference site visits.
Seniority
Senior, hands-on IC