Senior Executive/ Assistant Manager - Product Marketing
Core
Define and drive overall marketing strategy for the company's product portfolio, translating business objectives into effective B2B marketing strategies and managing integrated campaigns.
Role type
Senior B2B Product Marketing Manager
Builds
Integrated B2B marketing campaigns, product positioning, and communication materials for laboratory instruments and process measuring systems.
Domain
B2B Technology / Scientific Instruments
Deliverable
product features
Required skills
B2B product marketing strategy, data analysis, campaign management, stakeholder collaboration, project management, digital marketing execution, CRM proficiency, marketing automation, competitive analysis
Preferred skills
MBA in Marketing/Business, experience with ABM frameworks, experience with 7Ps and Customer Journey Mapping
Technologies
Salesforce, Microsoft Dynamics, HubSpot, Zoho, Microsoft Excel, Google Ads, LinkedIn, WhatsApp Business, Marketing automation platforms
Responsibilities
Translate business objectives into measurable marketing strategies, analyze marketing and sales data to identify trends, plan and execute integrated B2B campaigns across digital and offline channels, support product launches and webinars, develop product marketing collateral, collaborate with sales and product teams, manage multiple campaigns and projects simultaneously
Seniority
Senior, hands-on IC