Associate Marketing Manager, CRM (Individual Contributor)
Core
Execute outbound direct-to-consumer marketing campaigns for Dairy Queen's owned CRM channels (email, push, SMS/MMS) to drive brand loyalty, incremental visits, and higher check size.
Role type
Associate Marketing Manager, CRM (Individual Contributor)
Builds
Digital marketing campaigns and communications for the DQ Brand
Domain
Food & Beverage / Retail
Deliverable
product features
Required skills
CRM strategy, campaign planning, marketing automation, data flow management, regulatory compliance (CAN-SPAM, ADA, SMS), project management, creative review, customer support liaison
Preferred skills
Braze experience
Technologies
Braze, CRM tools, email platforms, SMS/MMS platforms
Responsibilities
Plan and manage the CRM campaign calendar; oversee large branded activations; review campaign performance and suggest enhancements; develop digital marketing best practices for data protection; facilitate end-to-end project processes from briefing to execution; test all digital messages for functionality; monitor email program health; act as main point of contact for customer support regarding CRM initiatives.
Seniority
Mid-level, hands-on IC