Head of Marketing
Core
Lead marketing for a digital platform serving healthcare professionals (HCPs) and pharmaceutical clients, driving member growth, engagement, and B2B commercial value.
Role type
Senior leadership marketing head (dual focus on community growth and B2B demand generation)
Builds
HCP member platforms, B2B demand generation campaigns, and partnership revenue streams
Domain
Healthcare / Life Sciences / Digital Platforms
Required skills
Strategic marketing planning, B2B account-based marketing (ABM), community growth management, budget management, team leadership, regulatory compliance (ABPI/MHRA), data analytics, multi-channel digital marketing
Preferred skills
Healthcare/pharmaceutical industry experience, marketing automation/CRM expertise, event management, MBA or postgraduate qualification
Technologies
CRM platforms, marketing automation tools, SEO, paid media, social media, email marketing, webinars
Responsibilities
Develop and execute comprehensive marketing strategies for HCP and commercial audiences; manage marketing budgets and demonstrate ROI; lead and develop a specialist marketing team; oversee brand strategy, content, and public relations; manage agency relationships and external vendors; ensure compliance with pharmaceutical marketing regulations.
Seniority
Senior, hands-on IC with leadership responsibilities