Senior CRM Lead
Core
Own and elevate the Americas customer lifecycle strategy, specifically focusing on Latin America, bridging high-level strategy with tactical execution to drive activation, cross-sell, and retention.
Role type
Senior CRM Lead (Lifecycle Marketing)
Builds
Sophisticated, automated customer journeys and communication strategies for the LatAm market.
Domain
Fintech / Cross-border payments / Customer Lifecycle Management
Required skills
CRM strategy, lifecycle marketing, cohort analysis, A/B testing, cross-channel communication (email, push, in-app), enterprise CRM tools (Braze), stakeholder management, data-driven decision making, technical communication (API triggers, HTML/Liquid logic).
Preferred skills
SQL proficiency, experience in high-growth Fintech or SaaS, experience with localized campaigns across multiple regions/languages.
Responsibilities
Define end-to-end LatAm customer lifecycle strategy; mentor team members to foster a culture of experimentation; partner with Product, Marketing, and Engineering teams; drive key CRM metrics (conversion, churn, LTV); execute cross-channel automated journeys.
Seniority
Senior, hands-on IC with strategic ownership.