Associate Manager, Marketing Activation - Dolls (US)
Core
Develop and execute integrated commercial marketing plans for the Dolls portfolio, translating global brand strategies into US activation plans to drive brand growth and commercial performance across retailers and omnichannel partners.
Role type
Associate Manager, Marketing Activation
Builds
Retailer and consumer activation plans, marketing briefs, launch strategies, promotional calendars, and integrated marketing programs.
Domain
Consumer products, Toys, Retail, Licensing
Deliverable
product features
Required skills
Strategic thinking, Business acumen, Project management, Analytical rigor, Cross-functional leadership, Data interpretation, Presentation skills, Retail marketing expertise
Preferred skills
Experience in consumer products/toys/entertainment/licensing, Experience with major retailers (Target, Walmart, Amazon, Costco)
Technologies
PowerPoint, Excel, Outlook, Microsoft Office
Responsibilities
Partner with Senior Marketing Manager to develop integrated commercial marketing plans; Lead development of retailer and consumer activation plans and promotional calendars; Analyze POS performance and retail trends to identify business opportunities; Lead cross-functional workstreams across Global Brand Marketing, Sales, and Retail Marketing; Develop retailer presentations and seasonal selling materials; Monitor performance of marketing activations and recommend optimizations.
Seniority
Mid-level Manager (5 years experience, 3 with MBA)