Senior Brand Manager
Core
Lead end-to-end brand strategy and execution for a retail/destination brand, managing tentpole campaigns that drive guest traffic and awareness.
Role type
Senior Brand Manager
Builds
Brand campaigns, destination marketing programs, and regional awareness initiatives
Domain
Retail, Hospitality, Destination Marketing
Required skills
Brand strategy, campaign leadership, creative briefing, cross-functional influence, regional market planning, PR partnership, team leadership, budget management, data analysis
Preferred skills
Destination/tourism marketing, experiential marketing, retail marketing, people leadership, local market ties
Technologies
None stated
Responsibilities
Lead 4-6 annual tentpole campaigns from brief to read-out; Shape annual brand strategy and marketing calendar; Manage regional awareness and media planning; Partner with PR agencies and creative teams; Lead and develop direct reports; Execute on-ground presence in Scottsboro; Define and track campaign success metrics; Manage campaign budgets
Seniority
Senior, hands-on IC with team leadership