Data Product Manager, Marketing Technology
Core
Define and deliver Marketing Technology (Martech) capabilities, focusing on end-to-end lead flow, validation, data integrations, and platform optimizations to support lead management, CRM processes, and revenue growth.
Role type
Data Product Manager, Marketing Technology
Builds
Martech capabilities including lead management systems, data integrations, and platform optimizations for Marketing stakeholders.
Domain
Marketing Technology / B2B SaaS
Deliverable
product features
Required skills
Product management, Marketing automation, Data integrations, Lead management, CRM, Agile methodologies, Stakeholder management, Requirements definition, OKRs/KPIs, Change management, SQL
Preferred skills
Adobe Experience Platform, Enterprise Martech ecosystems, Lead lifecycle management, Data governance, SQL for data analysis, Global marketing organization experience
Technologies
Marketo, Adobe Experience Platform, ServiceNow, Workfront, ZoomInfo, Demandbase, 6sense, CRM platforms, Marketing automation systems, Data warehouses
Responsibilities
Define and manage business requirements for Martech initiatives; Partner with cross-functional teams to translate business needs into technical solutions; Identify, prioritize, and document user stories and acceptance criteria; Lead stakeholder alignment and obtain sign-off on requirements and solution design; Support User Acceptance Testing (UAT) and release readiness; Troubleshoot data, lead flow, and integration issues; Maintain Martech governance standards and documentation.
Seniority
Mid-Senior, hands-on IC