Brand Manager
Core
Lead annual brand planning, manage new product development launches, and oversee integrated marketing campaigns for FIJI Water.
Role type
Senior Brand Manager (CPG)
Builds
Integrated marketing campaigns, new product launches, and brand positioning strategies for premium bottled water.
Domain
Consumer Packaged Goods (CPG) / Beverage Industry
Deliverable
product features
Required skills
Brand planning, new product development project management, creative brief writing, consumer insights analysis, marketing budget management, cross-functional collaboration, data analysis, strategic recommendations
Preferred skills
MBA degree, food or beverage industry experience, syndicated data analysis (IRI/Nielsen)
Technologies
Excel, PowerPoint
Responsibilities
Co-lead annual brand planning process and manage planning calendar; Manage new product development initiatives and ensure on-time launches; Write creative briefs and manage in-house creative agency activities; Develop and communicate brand positions and USPs; Utilize consumer insights to identify growth opportunities; Partner with Sales and Insights teams to monitor business state and trends; Oversee integration of PR, digital, and social media strategies; Develop and manage marketing budget; Build collaborative relationships with Sales, Finance, Operations, and Product Development.