Field Marketing Manager
Core
Execute campaign plans and lead deployment of divisional crop campaign strategy to achieve peak sales of new products and strategic products in assigned agricultural areas.
Role type
Field Marketing Manager
Builds
Divisional crop campaigns, NPL launches, and brand visibility initiatives for growers and channel partners
Domain
Agriculture / Agri-tech / Rural Marketing
Deliverable
product features
Required skills
Campaign management, Grower and channel management, Market intelligence analysis, Budget management, Stakeholder coordination, Retailer reach strategy
Preferred skills
Digital systems implementation, BTL touchpoint management, Team leadership, Change management
Technologies
Digital systems, Excel/analysis tools
Responsibilities
Lead deployment of Divisional Crop Campaign strategy in assigned area, Drive the Campaign Management Process (Planning, Execution & Review), Drive NPL launch activities to build confidence with growers & channel partners, Deploy touchpoint strategy for respective division, Monitor market intelligence and share customer insights, Ensure judicious use of campaign tools available with sales team, Drive execution excellence with BMs & TMs, Drive Retailer Reach, branding, market visibility of Brands in assigned area
