Senior Strategist Paid Media (H/F)
Core
Senior strategist leading paid media strategies for clients, primarily in fashion, managing full-funnel campaigns and budget allocation.
Role type
Senior IC paid media strategist
Builds
Full-funnel media campaigns (branding, drive to store, ecommerce) and audience/content plans
Domain
Digital marketing, social media, fashion retail
Required skills
Paid media strategy, budget modeling, audience planning, data analysis for ROI, stakeholder management, social media trend monitoring
Preferred skills
Agency or startup experience, proactive problem solving, client relationship management
Technologies
Meta, TikTok, Snapchat, traffic management tools
Responsibilities
Challenge existing strategies and propose effective online media plans, coordinate media campaign deployment with consultants and content teams, conduct pre-sales audits and pitch prospects, monitor social media trends and participate in platform events
Seniority
Senior, hands-on IC