Global Marketing Automation Expert - NJ, USA
Core
Design, deploy, and optimize CRM campaigns, automated customer journeys, and activation content to support customer acquisition, engagement, conversion, and retention.
Role type
Senior Marketing Automation Expert (CRM & Lifecycle)
Builds
Scalable, data-driven CRM activation programs and automated customer journeys across multiple channels and markets.
Domain
Home Automation / Smart Home / B2B2C
Required skills
Salesforce Marketing Cloud, automated customer journey orchestration, campaign configuration and deployment, content adaptation, A/B testing, segmentation and personalization rules, multi-market campaign management, stakeholder coordination, performance analysis
Preferred skills
External agency coordination, CRM data structures and audience management, omnichannel orchestration (SMS, push), playbook and template creation
Technologies
Salesforce Marketing Cloud
Responsibilities
Configure, test, and deploy CRM campaigns and automated workflows; translate CRM priorities into concrete customer journey scenarios and content needs; contribute to the global CRM activation calendar by producing campaign content; support local marketing teams in deploying CRM activations; monitor campaign performance and drive optimization through A/B testing and test-and-learn initiatives
Seniority
Senior, hands-on IC
