Paid Media Lead - All Verticals
Core
Strategic Paid Media Lead overseeing all paid media initiatives across multiple verticals in Malaysia, driving business growth through integrated media and performance marketing.
Role type
Senior IC Paid Media Lead (Manager)
Builds
Integrated media campaigns across offline and digital channels for Grab's business verticals
Domain
Digital Marketing / Performance Marketing / Southeast Asia
Required skills
Integrated media planning, Paid media management, Team leadership, Digital advertising platforms (Google, META, TikTok), Data analysis, Budget management, Multi-channel strategy, Marketing analytics tools
Preferred skills
A/B testing, Vendor negotiation, Industry trend analysis
Technologies
Google Ads, META Ads, TikTok Ads, AppsFlyer, PowerBI
Responsibilities
Develop integrated media plans across markets, Manage and allocate paid media budgets, Lead and mentor a team of paid media specialists, Analyze campaign performance metrics, Collaborate with creative and product teams, Negotiate with media vendors and agencies
Seniority
Senior, hands-on IC with management responsibilities